Scientific Formulation Strategy for 7*Days of Wonder

A discussion of the two major issues which limit consumer satisfaction with the individual products currently available to satisfy their needs for the treatment of aging skin:

THE ISSUES

  • Inability of a single product to provide remedial care to alleviate the 27 signs and symptoms of aging skin. (Note: The consumer believes such a product would be considered “ideal.” *See the complete signs and symptoms chart at the conclusion of this document.)
    • Potential incompatibility of:
      • A formula with many ingredients, especially if used at their clinically-tested levels of effectiveness.
      • Consumers use of different products at the same time (moisturizer, serum, eye creme, etc.), which have not been tested for compatibility – a source of increasing dermatologists’ concern.
    • Need for a wide variety of active ingredients to relieve the many signs of aging skin.
    • Formulation limits to the number of clinically-tested, active ingredients in a single composition.
  • The condition known as Skin-Accommodation, recognized as the cessation of continuing skin benefits with the use of the same product over time.

THE CHALLENGE

  • Basic Formulation:
    • Potential ingredient incompatibility.Comprehensive treatment of the major causes of skin aging requires a combination of active ingredients, at clinically-tested levels of use, to perform a host of functions to target and ameliorate the contributors to the seven major signs of aging, among which include: (partial list for expository purposes).
      • Enhancement of Cellular Energy Cycle
      • Enhancement of Enzymes Required for Skin Rejuvenation
      • Skin Tone Management
      • Topical Triglyceride Management
      • Positive Consumer Perception

      The formulation of consumer products for the delivery of such varied biochemical activities requires the use of multi – functional ingredients. Such ingredients usually belong to a variety of chemical classes, such as acids, bases, anio nics, cationics, oxidizing agents, reducing agents, oil soluble, water soluble, ion – pairs, and such. It is commonly know that a number of such ingredients are incompatible when used together in the same formulation.

    • A wide variety of active ingredients are required.The 7*DAYS OF WONDER ® research has classified 27 symptoms of changing skin which are grouped under the traditional 7 signs of aging,* such as: enlarged pores, changing skin texture, lines and wrinkles, age spots, skin elas ticity, skin dryness/dehydration, to name a few. Attempting to correct/ameliorate these in a single skin care product can create a vast gap in performance. See C., below.
    • Formulation technicallimits of sufficient levels of active ingredients.Every creme or lotion usually begins with 60 – 70% water. Then it is mixed with ingredients to create a smooth – feeling and stable emlsion ‒ a variety of emulsifiers, stabilizers, film – formers – sometimes as many as 15 – 20% of the entire formula. Only now do you add the moisturizers and the key active ingredients – each ranging from 2% to 5%, based on the s ppliers’ clinical tests for benefits. To add more than a few of these actives becomes a physical impossibility – thus limiting the effectiveness of a single product to concentrate on even a few of the 7 major signs – let alone the ir 27 symptoms of aging skin.
  • Skin Accommodation.With contin ed se, cons mers have experienced the “accommodation” of prod cts over a wide range of categories – from skin cremes, to laxatives, sleeping pills, OTC products, liquor, and antibiotics , to name a few. That is, over time, increasing dosages are required to duplicate the effects of initial usage. The comment often hear d is, “It worked nicely when I first started, b t now . . .” Essentially, with ongoing use , the body adjusts by rejecting these “intr sions” with the res lt that continued use o f the same product (ingredients) does not deliver continuing results. Therefore, to provide cumulative benefits, a new delivery method had to be developed.